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Love brand: a question of chemistry!

Love brand: a question of chemistry!

Mystery, Sensuality, and Intimacy: three characteristics that we can hardly do without! In fact, consumers all over the world are inexorably attracted to what deeply moves them and very often let themselves be guided by these at the time of purchase. Emotions...

NFT: the protagonists of the crypto art revolution

NFT: the protagonists of the crypto art revolution

Everyone talks about it, but what are the famous NFTs? Non-fungible tokens are digital certificates of authenticity that represent a new frontier of assets in the metaverse.
Discover with us the collections that you cannot miss.

Fashion in the metaverse: the new frontier of fashion brands

Fashion in the metaverse: the new frontier of fashion brands

The metaverse is the new frontier of experiences in the digital world. The world of fashion has sensed the possibilities that can be created and has dived into it. Find out how Gucci, Nike and Adidas are taking their first steps in the metaverse.

5 reasons to invest in online advertising

5 reasons to invest in online advertising

Today, if you have a business and you are not present online, in reality you do not exist.
If you are still not convinced, here are 5 good reasons to invest in online advertising.

Brand activism: the trend that exploded in 2020

Brand activism: the trend that exploded in 2020

the conditions in which we have experienced since last year, including a pandemic, have prompted various brands to take on social responsibilities and to participate in the achievement of the common good.

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WordPress easy: write your first article

Welcome to this #SniperAcademy tutorial, in which we will look at a basic first use of Wordpress. It will be quick and easy, I promise. Are you ready? Then let's get started! The initial bulletin...

Online security: 7 tips to avoid hacking

Nowadays, 60% of the world's population surfs the Web on a daily basis. The online world hides pitfalls that you need to watch out for, so here are 7 tips that will allow you to reduce the risks of...

Food Marketing between real and virtual: MetaFood

Food Marketing between real and virtual: MetaFood

The metaverse is the new horizon for the future of the web and according to forecasts, in a few years everything will be convertible and available in the virtual universe! Already today it is...

BRAND BLUNDERS: brand errors and collective irony

BRAND BLUNDERS: brand errors and collective irony

Brand Blunders, what are they? We are talking about the so-called "brand mistakes", cases in which the choice of the name or the marketing strategy had a tragicomic implication. The history of...